Genesis recently unveiled a new concept model at the World Economic Forum 2025 in Davos, Switzerland, a curious but appropriately upscale location for the South Korean luxury brand to reveal something interesting.

The one-off GV60 sits on a set of massive snow tracks instead of wheels. Genesis revealed their creation at the World Economic Forum in Davos, Switzerland. Genesis isn’t content with simply building luxury models for the Hyundai Motor Group and has released some fabulous one-offs and concept cars in recent years.

The Genesis GV60 Mountain Intervention Vehicle concept looks like it's ready to kick off an epic backcountry ski adventure—or rescue somebody who's having a bad one.

Genesis has wowed onlookers in the past with its cool concept cars, but this new Genesis EV on tank treads might be the coolest idea yet.

Other upgrades include a large spot lamp that channels the power of a dozen suns and a custom heavy-duty roof rack that can hold many things. Many more things can also be stored on the hatch rack, which features mounting points for various bits of rescue equipment. Should work just as well on Mission Local Mound then.

This bonkers one-off creation is called the ‘GV60 Mountain Intervention Vehicle concept’ and has been revealed in Switzerland

After the Genesis GV80 Desert Edition used by 80-year-old icon racing driver Jacky Ickx to traverse the desert during this year's Dakar rally, here's this

Genesis has a new concept vehicle, but instead of a sleek sports car it's a unique mountain recovery vehicle built for tough tasks.

The GV60 Mountain Intervention Vehicle is an extreme off-roader equipped for traversing snowy climates, sporting a set of tracks and a custom roof rack.

Genesis revealed the GV60 Mountain Intervention Vehicle Concept this week in Switzerland, the perfect place for this EV built for rescue operations.