A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar reported that their sales for 2024 continued their downwards trajectory, falling significantly from their already low 2023 numbers. Their controversial rebrand is being blamed for this, but is ...

Jaguar's rebrand has been controversial — but its rollout might also be a genius move. Advertising veterans told Business Insider the strategy could help mark a new era for the brand.

An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

Forsman & Bodenfors NY Group Creative Director Ivan Guerra predicts that the next big thing in the new year's marketing could ...

Skidding Makeover for the Ages The iconic Jaguar, once a symbol of British automotive luxury, has taken a detour so sharp ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.

What about Jaguar's core customers? Chris Ward mentioned that the brand doesn't mind losing its core customers because it's ...