In a novel promotion, Season 1 of breakout Apple TV+ series Severance will stream free on the Roku Channel during the runup to the second-season premiere.

This is the second major push we've seen Apple TV Plus make so far this year to draw in more subscribers. Earlier this month, Apple made the streamer free for everyone for a three-day period so that new viewers could sample "Slow Horses," "Ted Lasso," and more of the best Apple TV Plus shows.

Apple is using the Adam Scott thriller to try and drive new subscribers to its streaming service, following a number of moves to get its programming in front of those who may mot have sampled it.

Apple has made the Apple TV+ show "Severance" available on the Roku Channel for a limited time to promote the second season.

Ahead of the premiere of Severance season 2, Apple TV+ and Roku teamed up to make the first season of the show available for free.

The movie is intended to build excitement of the upcoming second season of the Apple TV+ thriller series. It’s been an impressive few weeks for The Roku Channel as far as content additions go. The free streaming service has added an intriguing mix of new live sporting events,