Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. You can use them to promote events, keep leads engaged, follow up with customers and much more. HubSpot, ...

A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively.

Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.

Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and execution for effective marketing automation.

The 1:few ABM strategy is ideal for small marketing teams due to its balanced approach between personalization and efficiency. By targeting a small group of similar accounts, teams can create tailored ...

7 ways to boost customers’ emotional connection and loyalty with your brand Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.

The marketer’s guide to conquering data quality issues Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact.

Generative engine optimization: What you need to know GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search.

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which ...

To paraphrase an old saying: “New customers are silver; old customers are gold.” Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite ...

Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.