“Pets are family, but every year 10 million go missing,” says Ring founder Jamie Siminoff as shots of cute pups, sad children and lost-dog posters stapled to telephone poles flash on screen. “And the way we look for them hasn’t changed in years — until now.”

People are freaking out on social media about a commercial that aired during LX – and not in a good way. The spot called “Search Party” showcased a feature in the Ring security camera that helps people find lost dogs.

Super Bowl LX tech ads from OpenAI, Anthropic, Google, and others show how AI companies are pushing toward mainstream adoption.

The actor is joined by his wife, Elsa Pataky, in the ad, which will air during Super Bowl LX on Feb. 8

The “Mind Reader” advertisement was a 90-second spot that aired during Super Bowl LVI. This ad showcased Alexa's "mind reading" abilities and leveraged the couple's public relationship effectively.

If you can't watch the Super Bowl on NBC, you can stream it on Peacock or the NFL+ app. You can also use DirecTV Stream, Hulu + Live TV or YouTube TV to live stream the Super Bowl on NBC this year. These services are available on several types of TVs (including Amazon Fire, Apple and Roku), tablets and mobile phones.

Amazon unveiled a new tracking system at a time when Americans are debating the value of persistent surveillance.

The idea of smart devices going rogue is a concept that’s just realistic enough to be scary, and Hemsworth plays the part well. In true Amazon style, there's a self-awareness at play that makes the story funny instead of existentially terrifying.