Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...

Steep discounts over the weekend delighted customers, but left F&B workers overwhelmed and store floors in disarray.

WASHINGTON (AP) — As the fate of TikTok hangs in the balance, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu, also called RedNote – making it the top downloaded app ...

China Trading Desk has developed a Five Economies Framework, a way to understand what Chinese travelers are seeking from their trips: ...

Xiaohongshu represents more than just an alternative to TikTok. It’s a glimpse into the future of social media where content, community, and commerce converge seamlessly.

LONDON - Chanel last week finally jumped on the Xiaohongshu bandwagon and posted its first video to promote the brand's Métiers d'Art 2025 collection revealed in Hangzhou last December. The 34 ...

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Established in 2013 and valued at more than $3 billion, Xiaohongshu, also known as Little Red Book or simply RED, is one of China’s newest and fastest-growing social media platforms.

Xiaohongshu — Chinese for "Little Red Book" — is an entirely different social media plaftorm from Instagram or TikTok or Douyin. Known in China as a women-friendly "lifestyle bible," it has ...

Xiaohongshu’s 300 million monthly active users are overwhelmingly Chinese – so much so that parts of its interface have no English-language version. They skew heavily female, ...

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.