Know the top marketing strategies to boost growth, attract customers, and outperform competitors in your business journey.

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

In this new world powered by technology, a business needs to have a defined and detailed digital marketing strategy in place ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

An effective marketing strategy is a necessity, especially for small businesses with a limited following. To build long-lasting customer loyalty, you have to appeal to your audience while staying true ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Marketing campaigns can be planned and managed in different ways, but most effective campaigns start with a comprehensive strategy and ... a marketing campaign. For example, if you are prompting ...

As businesses strive to maximize their marketing ROI, finding creative ways to reach target audiences without breaking the bank has become essential. “Our company’s love language is gifts ...

Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...