What is the best approach to utilizing keywords in site navigation? Balance is the key to successful keyword placement in a search-engine friendly website. It is common knowledge for many search ...

We all know that an anchor is a heavy object that stops a boat from drifting out to sea. A sea captain knows which anchor to use to navigate a vessel effectively. I’ve found this to be a fitting ...

Choosing where keywords go within content will feel much like arranging furniture. Placing keywords into website content can feel like arranging furniture in a house. Of course, you need a couch and ...

Learn how to identify keyword cannibalization using OpenAI's text embeddings. Understand the differences between various models and make informed SEO decisions. This new series of articles focuses on ...

Controlling the Search Engine Results Pages (SERPS) of your targeted keywords depends largely on your on-page optimization. Among these factors to consider are URL sequence, Page Titles, and proper ...

Over the past five years, the best practices of anchor text optimization have considerably evolved. It is time to learn how anchor text best practices can allow you to get the most out of links in ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related posts: An intro to topic models for text analysis, Making sense of ...

Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

Attributes, like bid and status, can still be edited, but you’ll have to convert to phrase match if you want to edit the keyword text. As of late July, advertisers will no longer be able to create new ...