Based on early box office results and positive reviews, it looks like F1: The Movie has the potential to be a summer ...

The Movie" has included notifications, vibrating trailers, surprise star visits, and more.The film's marketing includes ...

I'm a longtime iPhone user who is deeply entrenched in Apple's ecosystem. I wear an Apple Watch religiously to track my ...

Brad Pitt's movie F1 took a notch higher in terms of its filming quality, as brand-new iPhone tech was made to film the ...

The early box office success of Apple’s Brad Pitt-led drama bodes well for the iPhone maker, and may influence its approach to future films.

Waiting for F1 The Movie to hit Apple TV+ rather than seeing it in theaters? Here’s why the theatrical experience shouldn’t ...

But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in ...

For Apple, the question of whether to commit to the blockbuster business is a billion-dollar component of a $3 trillion car.

However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital ...

Apple is channeling its efforts into marketing its upcoming original, F1 The Movie. Could this be Apple's biggest launch of ...

"F1," a big-budget racing drama starring Brad Pitt, impressively revved to $55.6 million in its domestic opening weekend.

Instead, the films have proven to be a marketing push for the company's Apple TV+ streaming platform. With "F1" doing well at ...