For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an ...

With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of ...

Cindy Rose joined WPP earlier this year with a turnaround plan for the world’s one-time biggest ad buyer and agency holdco.

Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), ...

Alphabet felt the painful comeuppance of years of antitrust penalties, publisher enmity and customer blowback as it reported ...

Our industry has done a terrible job rewarding publishers for aligning their supply to quality and outcomes vs. short-term ...

New AI startup Medialive brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) room ...

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an ...

Within residential connectivity platforms, which includes Comcast’s domestic broadband and wireless services, advertising ...

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...

Tony Stubblebine turned Medium from struggling to profitable by cutting costs, improving content quality and refusing to rely ...

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said is “not a traffic driver.” ...