The automaker partners with Universal Music Group to woo younger consumers through original music and live concerts.

The brand is aiming for consumer recall via a digital-first IPL campaign. Birla Estates' Head of Marketing speaks to afaqs!

The Korean fever seems to have hit Indian QSRs. Just a few weeks after McDonald’s launched its Korean menu, its rival Burger ...

The partnership will officially tee off this week, with both players sporting the Hero logo as they compete on the global ...

This is in addition to his current role as CEO of Saatchi & Saatchi India, Saatchi Propagate India, and a member of the ...

McCann Worldgroup India has made significant changes to its strategic planning division by roping Sumeer Mathur as chief ...

This collaboration will aid the brand in building a loyal fan base by unifying customer data and enabling omnichannel ...

Arpit Srivastava has joined Xiaomi India as associate director (AD). Prior to this, Srivastava spent two years at CARS24, ...

The summit focused on sustainable industry growth, evolving audience consumption patterns, and commercial scalability.

The accusation came after Aquapeya admitted on Shark Tank India to leveraging the market goodwill of established brands.

With this partnership, Vanesa aims to launch a collection that appeals to consumers looking for versatile and elegant ...

Smart Scheduler intends to help content teams streamline scheduling workflows, improve operational efficiency, and drive ...