How a casual e-mail exchange with BRAIN publisher Marc Sani turned into a decades-long labor of bike industry love ...

The owners of Wrench Science, the custom bike e-commerce site that closed earlier this winter, are looking to sell its remaining assets, including two custom-built online platforms: one that ...

National Ski Patrol (NSP), one of the largest organizations committed to safety and rescue education for the outdoor industry, is proud to announce partnerships with two innovative bike-industry ...

Parlee Cycles CEO John Harrison told BRAIN on Friday the brand has halted inventory purchases, the second bike manufacturer ...

Gas filled cartridges for tire inflation are common in the Bike industry, in fact, Leland began supplying Genuine Innovations back in the early 1990’s. But things changed and now Leland has taken the ...

If Tern’s shipments don’t arrive from Vietnam before Wednesday, or get diverted, the cargo bike brand will be on the hook for ...

The U.S. imports most of its bikes, along with e-bikes, bike parts and frames and accessories. The new reciprocal tariffs ...

A report by a national nonprofit outdoors organization to quantify the economic impact of U.S. mountain biking tourists ...

COLORADO SPRINGS, Colo. (BRAIN) — Borealis Fat Bikes said it is temporarily suspending inventory purchases for the 2025-2026 ...

IWATA, Japan (BRAIN) — Yamaha Motor Co. has agreed to buy Brose's e-bike drive unit subsidiary.

Longtime industry member John Neugent died recently at age 76. Neugent worked for Service Cycle, led Sachs USA and worked ...

The National Bicycle Dealers Association (NBDA) proudly celebrates the incredible success of its inaugural Retailer Summit ...