There’s a reason people champion Small Business Saturday every year: Shoppers want to pour money into neighborhood businesses to help boost the local economy. However, the impact of small businesses ...

When it comes to marketing, it’s hard to beat the power of email to connect with customers and boost your digital marketing return on investment. However, customer and prospect emails require careful ...

With employee lawsuits on the rise, small businesses should consider purchasing employment practices liability insurance (EPLI). EPLI protects your company if current, past or prospective employees ...

Small businesses need to constantly attract new customers and earn repeat business if they want to survive, and that means reaching people where they are. Although some business owners may still be ...

Your employees are the foundation of your company. They can make or break your success, which is why having an employee assistance program (EAP) that helps workers who are struggling with certain ...

At business.com, we’ve spent years advising entrepreneurs, creating actionable guides for obtaining funding and managing business finances, and comparing and contrasting leading software and services ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Chad Brooks,Managing Editor Business.com earns commissions from some listed ...

A lot more goes into compensation management than just giving your employees some money and hoping they will stay. A well-thought-out strategy can be the difference between a mass exodus and long-term ...

Any company can offer valuable products and services, but many businesses operate in a transactional manner. They neglect the customer experience, prioritizing sales over growing customer ...

We are living in the golden age of the email newsletter, during which there are subscription opportunities for every imaginable topic — including all things business. Business newsletters offer advice ...

Social media is an essential and valuable marketing tool for small businesses. However, devoting the necessary time and resources to developing and implementing a solid social media strategy is often ...

Service professionals have an obligation to do their jobs within set standards so their clients are not harmed. When a professional performs their duties in a manner that leads to property damage or ...