These five social media shifts aren't aspirational or what might happen. Rather, they’re what's working for brands who've paid attention.

In a market where every dollar counts and tight reporting is expected; the lack of clarity has been both a performance and ...

After years of feeds dominated by optimisation, polish and performance, there’s something refreshing about content that feels low-pressure ...

Formerly, reputation crises were carefully managed through press releases and official spokespeople. Now they unfold at lightning speed across algorithms, comment sections and emergency podcast ...

By Tami Iseli Last week, thousands of marketers and tech innovators converged on Sydney’s Darling Harbour for the third annual South by Southwest (SXSW) Sydney event. Part conference, part festival, ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

For brands, authenticity means communicating a human touch by sharing real stories and engaging in meaningful conversations. This is particularly relevant for marketing toward Gen Z, who are tired of ...

Ozempic is the miracle weight-loss medication taking the world by storm and its marketing is a reminder of the perils of direct-to-consumer drug advertising. Created as a diabetes medication to ...

It’s cheaper, it’s quicker, it’s more real and relatable – low-fidelity (lo-fi) content is delivering great engagement and results for businesses of all shapes and sizes. For food and beverage brands, ...