Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...

When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...

European B2B marketers excel with authentic branding and data privacy best-practices, offering key lessons for US marketers.

Discover how purpose-driven marketing enhances client relationships and business growth by aligning mission with B2B ...

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research from PR Newswire.

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...