Violet Witchel didn’t enter the internet as a would-be food personality. She arrived as an economics student with a finance-bound future, cooking between classes and lockdown boredom rather than ...

The National Basketball Association (NBA) has announced that more than 200 global creators will participate in NBA All-Star 2026 in Los Angeles, marking the league’s largest creator integration for a ...

Red Seat Ventures, a division of Fox Corporation’s Tubi Media Group, has acquired Supercast, a subscription platform for podcast creators, to unify advertising and subscription monetization services ...

Podcast agency Voxtopica has announced the launch of “Amended! Liberty’s Guide to the First Amendment,” an educational ...

Gucci has launched the first Sponsored AI Lens for the luxury sector on Snapchat, enabling users to transform into characters from the brand’s “La Famiglia” collection using generative AI. The ...

Syracuse University announced three new initiatives for its Center for the Creator Economy at a January 22 event in New York City, including an academic minor. The center, which opened in fall 2025 as ...

Spotify closed 2025 with record user growth and its strongest profitability profile to date. Alongside those results, management outlined a broader strategic shift: positioning the company as an ...

Long before content creation became a viable career path, Andrea Carmona approached social media with intent, discipline, and an assumption that it would one day be her full-time work. That mindset, ...

Podcast Movement and Sounds Profitable added Maya Hawke and Andy Grammer to the talent roster for Podcast Movement Evolutions ...

Publicis Groupe has formed Influential Sports, a new division combining its 2024 acquisition of creator agency Influential with data assets from Epsilon, Publicis’ consumer data and marketing ...

Beast Industries, the company founded by YouTube creator Jimmy Donaldson (MrBeast), has acquired Step, a financial technology ...

Snapchat has expanded its location-based notification system to let users set alerts for any destination, building on its ...