Warsaw – Poland, October 20, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its ...
Despite the pinch of cost-of-living pressures, leisure time isn’t shrinking, it’s shifting. Travel remains a top aspiration, ...
New Nielsen Ad Intel data reveals Australia’s insurance brands boosted ad spend by 4.7% year-on-year to $463.7M, led by Youi, ...
Sydney – September 30, 2025 – New research from Nielsen Consumer & Media View (CMV) shows that the Australian economy is a ...
A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a ...
As consumers ready their carts for the year’s biggest sales events, brands and agencies across Southeast Asia gear up for their final, crucial push of the year. Navigate the hyper-competitive peak ...
Disclaimer: YUMI TV, Streaming Ratings Transition Database – 1,650 Broadband and Non-Broadband HH from 28 main cities. Screen ...
The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S.
snapshot of total TV and streaming consumption. Time spent watching broadcast ...
The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such ...
Driven by the Thanksgiving holiday week, total TV usage increased 5.7% in November, with broadcast gaining 0.3 share points to equal its share in January—both high points for the year. While TV usage ...