A new survey by the performance-focused CTV advertising platform JamLoop has revealed a notable shift in marketing budget strategies toward premium live event CTV. Their survey of 120 brand and agency ...

Media companies that build commerce into their content, in a way that works for their talent, advertisers, and viewers, will ...

With the highlights-first orientation of Gen Z sports fans, serving up a slate of live game broadcasts isn't enough for ...

Watch Brasil has selected Bitmovin's streaming solutions to replace legacy systems, improving playback performance and reliability while supporting scalable ad revenue growth across Brazil and Europe.

While cloud migration in streaming is often characterized as a primary technological, hardware-to-software shift, SVT ...

AI is not a trend. The underlying shift is real, permanent, and consequential. But brands that are racing to distribute themselves inside ChatGPT, Perplexity, and Gemini? That part rhymes with every ...

For over two decades, Streaming Media has been the definitive pulse of the online video industry. From our roots in landmark live events to our current position as a leading digital platform and print ...

Travel and adventure-focused FAST channel JOURNY TV relaunches this month with a new slate of global storytelling and a new level of commerce-ready brand integration, following the channel's ...

IMAG is Image MAGnification. Any time you have someone on stage, and there's a screen next to them, or elsewhere, with a video camera providing an image of that very same person, this is called IMAG.

OK, I'll say it. As far as I know, this is the first time any study has compared the quality and performance of codecs representing Essential Video Coding (EVC), Versatile Video Coding (VVC), and Low ...

How are streaming content companies doing? Publishers, creators, and aggregators have traditionally made the majority of their revenue on subscriptions, so why does everyone want to talk about ...

H.264 (AVC) streaming royalties have been a solved problem for a long time. In August 2010, MPEG LA, the predecessor organization to the Via Licensing Alliance (Via), announced that internet video ...