Bones, skulls and skeletons are Halloween staples and now they’re part of KFC ’s too.

For us, it’s about a new philosophy: validate quickly, test often, make incrementality central and ensure every pound of ...

‘Catch Me If You Cannes’ turns a prison therapy session into a satire on case study fakery and creative fraud. Among the ...

According to Accenture, consumers are 1.5 times more engaged and 1.7 times more likely to pay more when brands deliver emotionally resonant experiences powered by generative AI. The message is clear: ...

Garage Beer isn’t done surprising people. The self-described “beer flavored beer” has now joined the action movie ranks, partnering with 20th Century Studios and Predator: Badlands for a Halloween ...

After weeks on a listening tour, Cindy Rose met investors for the first time as CEO with a stinging set of Q3 results, but ...

Retail media in the UK has crossed the £1bn threshold in 2025 – and that figure excludes Amazon. More significantly, retail ...

Wayne Deakin examines PepsiCo’s fresh global identity, reflecting on what makes it effective, where it could be improved, and ...

AI is not the monster under the bed. And if we can silence our fear long enough to turn on the light, we’ll see there’s ...

AI means possibilities are endless, but output can end up boringly similar. Diana Weisman at Code and Theory explains how a ...

Most retail media networks eventually face the same existential tension: merchants who see ads as clutter on their carefully ...

Known for its legendary work with Volkswagen, John Lewis and McDonald’s, DDB has shaped advertising culture for decades. Many ...