Your business's early days may not feel like prime brand-building opportunities. Treat your brand as an item on your to-do-later list, though, and you could pay the price for years to come.

My first business was in the vendor industry, a blue-collar business that I personally ran every day. I never touched a computer or worried about “building a brand.” But my second (and current ...

There is brand strategy behind the “home-y” feel of Airbnb’s corporate offices, and the modular, collaboration-friendly office furniture at Ikea’s headquarters. At Patagonia, employees are encouraged ...

4 Personal Branding Tactics to Accompany a Social Media Presence. ... An ebook complements a social media branding strategy, as it adds valuable content that can be used on each social channel.

Branding Out: 4 Strategies for Perception Management. Business leaders take heed: If you’re in business, you’re always in the business of managing your professional brand.

Here are five successful strategies to increase brand awareness, complete with examples from our journey at Black Briar Advisors, including how we turned struggles into triumphs. 1.

A Mongolian farm wanted to improve its branding and help its community, while developing new products. A dual brand strategy did the trick: one brand for its overarching smart farm initiative, and ...

With the right branding strategies, the possibilities are endless. As the CEO of a leading CEO branding and PR firm, I have worked with many clients in the healthcare industry and spent lots of ...

4 Strategies to Build a Strong Multifamily Brand. By Wendy Simpson. February 19, 2025. Facebook. Twitter. Linkedin. Viewpoint. ... A strong brand is rooted in purpose.