My first business was in the vendor industry, a blue-collar business that I personally ran every day. I never touched a computer or worried about “building a brand.” But my second (and current ...

Here are five successful strategies to increase brand awareness, complete with examples from our journey at Black Briar Advisors, including how we turned struggles into triumphs. 1.

A Mongolian farm wanted to improve its branding and help its community, while developing new products. A dual brand strategy did the trick: one brand for its overarching smart farm initiative, and ...

4 Strategies to Build a Strong Multifamily Brand. By Wendy Simpson. February 19, 2025. Facebook. Twitter. Linkedin. Viewpoint. ... A strong brand is rooted in purpose.

Building brand equity can be achieved by a number of branding strategies. One is to extend the current brand name (e.g., Dannon, known for yogurt) into a new product category (water). This is a brand ...

Similarly, every brand needs a well-thought-out, detailed brand architecture that ensures it stays strong and adaptable. So, what does a good brand architecture look like when done right? 1.

Once a branding strategy, pay transparency is here to stay Even though the verbiage might change, the necessity of pay transparency isn’t going away, a vice president at Salary.com said ...