The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Exhibition can’t survive on film rentals alone. Essentially, AMC has hammered a deal with National CineMedia Inc. to run the ...

AMC announced Wednesday that it has partnered with movie ad company National CineMedia to add a “platinum spot” with commercial ads before movies, according to The Hollywood Reporter.

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

It had nothing to do with the movie, an erotic thriller starring ... didn’t appear on screen: a 30-second ad that plays before almost every film at AMC theaters. Since it first appeared four ...

Singing is on the list of no-nos for guests in the theater, according to an ad ... of movies.” The spot is an example of the occasional policy reminder tailored to a specific movie, AMC ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a ...