It’s the dawn of a new era for Xbox. On Friday, Microsoft Gaming announced longtime leader Phil Spencer would be retiring as ...

In the wake of cofounder exits, Elon Musk's hands-on management is reshaping the startup.

Non-generative AI has been in the industry long before things like ChatGPT became household names. Video games would contain AI-driven gameplay systems such as matchmaking, non-player character (NPC) ...

Last month, Google launched Project Genie, an “early research prototype” that lets users generate sandbox worlds using text or image prompts that they can explore for 60 seconds. Right now, the tool ...

Recent surveys show a growing resistance to generative AI, but gamers will have to fight the trend with their wallets.

You'll be able to "prompt full casual games into existence," apparently. The post Unity Says It Has a New Product That Cooks Up Entire Games Using AI appeared first on Futurism.

KRAFTON on the 20th unveiled a new AI agent technology called “Terminus KIRA.” Introduced directly by Lee Kang-wook, Head of AI Technology at KRAFTON, the technology is focused on addressing ...

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

AppLovin posted 66% YoY revenue growth and 84% EBITDA margin in Q4 ’25, while reducing marketing and R&D expenses. Find out ...

Xbox fans are reacting to Microsoft appointing an AI executive with no gaming experience as the new head of Xbox.

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be unveiled at GDC.