This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

Expanding its benefits beyond brides, David’s Bridal is adding new incentives ... Diamond Loyalty members also can save on bridesmaid and special occasion dresses, shoes, accessories and ...

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...

Neighbors Jennifer Tisdale and Angela Moffitt helped reunite a wedding dress with its owner after it was swept away by a ...

One day last year, Adele Puccio, the director of the Maurice M. Pine Free Public Library, in Fair Lawn, New Jersey, received ...

Finding great options for your bridal party to wear shouldn’t fill you with dread, or require a trip to a boutique where you may get the hard-sell for a dress your bridesmaids can’t wear again.

Betsy Robinson's Bridal Collection gifted 14 wedding dresses to veterans, active military, as well as first responders.

Anitta let the wedding-inspired look do the talking and styled it only with dangly silver earrings, a silver necklace with a ...

All hell broke loose at a wedding when a bridesmaid took umbrage with a fellow guest's dress – but some people think she ...

On TikTok, bridesmaids have delighted to find they are wearing the infamous 'Domingo' dresses, taking to TikTok to show off their bridal looks. 'Halloween costume idea,' one user joked ...