Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, released photos of its new doll in the likeness of NBA legend, activist, ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

James is taking on a new form as Barbie announced a doll ... inspire dreams, and show kids that they, too, can achieve greatness.” James’ doll will be donning a blue varsity jacket over ...

A feature film based on the iconic retail chain Toys 'R' Us, is in development, inspired by Night at the Museum and Back to ...

Barbie has been a a pop culture icon since her 1959 debut as a doll, and her presence in kids play has only grown with every new career, friend, house, show, and film. While Mattel claims Barbie ...

Mattel The Barbie Signature LeBron James Kenbassadors doll will be available to purchase ... to help whole families stay engaged with their kids' education. "From the beginning, when I started ...

He fulfilled his promise in 2004 by founding the LeBron James Family Foundation, empowering the kids ... Barbie has now sucked in the 25-40 age bracket male who are likely to go out and buy this ...