BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning. "The new logo, which was created in-house, features a ...

The Boston Celtics are an organization steeped in history. So whenever any aesthetic change is made, fans take notice. ... The Boston Celtics logo on the court at TD Garden.

Amica Mutual Insurance has begun a multi-year partnership with the Celtics, the team announced Tuesday. As part of the deal, Amica becomes the “exclusive auto, home, and life insurance partner ...

Dec 17, 2021; Boston, Massachusetts, USA; The Boston Celtics logo is seen before their game against the Golden State Warriors at TD Garden. Mandatory Credit: Winslow Townson-USA TODAY Sports The ...

VIDEO: Social Media Is Loving The New Boston Celtics Logo Redesign. June 11, 2024, 3:10pm EST By Sami Haider. Follow Us ...

Mar 30, 2024; New Orleans, Louisiana, USA; Boston Celtics logo on warmup pants against the New Orleans Pelicans during the first half at Smoothie King Center.

T he Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this year's finals matchup. Led by point guard Shai Gilgeous-Alexander, who ...

The Boston Celtics are the 2024 NBA Champions.. The storied club stomped the Dallas Mavericks 106-88 tonight, giving Boston a so-called “gentlemen’s sweep” of the series, 4 games to 1.

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.