BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

Boston's new look was first revealed by the Boston Globe, which notes that its inspiration dates back more than 50 years ago.. Created in-house, the logo, which is known as the “Lucky Alternate ...

The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning. "The new logo, which was created in-house, features a ...

The Boston Celtics are an organization steeped in history. So whenever any aesthetic change is made, fans take notice. ... The Boston Celtics logo on the court at TD Garden.

Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial ...

The Boston Celtics are one of the NBA's most iconic franchises, and now, ... Boston Celtics Will Use Alternate Logo Featuring Silhouette of Leprechaun. Kyle Newport Jul 20, 2014.

Amica Mutual Insurance has begun a multi-year partnership with the Celtics, the team announced Tuesday. As part of the deal, Amica becomes the “exclusive auto, home, and life insurance partner ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Boston Celtics unveiled a new alternate logo on Monday, which features a modern take on the classic image of Lucky spinning a basketball, refurbished in a clean contemporary style.