BOSTON --A league official familiar with the deal says the Boston Celtics have reached an agreement with General Electric to put the company’s logo on the team’s uniform.The official spoke on ...

VIDEO: Social Media Is Loving The New Boston Celtics Logo Redesign. June 11, 2024, 3:10pm EST By Sami Haider. Follow Us ...

As part of the deal, Amica becomes the “exclusive auto, home, and life insurance partner of the Boston Celtics,” and its logo will appear on Celtics jerseys starting next season.

The Celtics will first wear these uniforms against the Brooklyn Nets on Nov. 10, which is the team’s first in-season tournament game. Skip to Main Content Open Close Menu ...