As demand grows for diverse and innovative products, intellectual property (IP) collaboration between brands has become a ...

The India Brand Conclave 2025 brings together marketing visionaries, brand strategists, and industry leaders to discuss and ...

The India Brand Conclave 2025 brings together marketing visionaries, brand strategists, and industry leaders to discuss and ...

The company enables Smart TV users to interact with ads using their remote. It uses QR codes and household identity graphs to ...

The creator-brand partnership ecosystem rapidly evolves due to technological advancements and changing consumer expectations.

Many Australian Open broadcast sponsors also maintain an on-ground presence at Melbourne Park, and Nine ensures their ...

Marquise, east-west, half-bezel, sculptural, and more — these are the hottest engagement ring trends for 2025.

House of Masaba, a renowned fashion and apparel brand, has adopted MoEngage as its customer engagement partner. Acquired by ...

Using content in hopes of building brand expertise and trust? Here are four steps to get you headed in the right direction.

Celebrity-endorsed ads made up 30% of TV commercials in 2024, with the Food & Beverages sector leading at 24%, and IPL ...

Black consumers have $2 trillion in buying power and look for companies that reflect them to earn their business long-term.

Chandan Mendiratta, Zepto's chief brand officer, explains how brands use gifting to drive product trials, consumer engagement ...