As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or ...

In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...

Exploring the complex, fascinating, scandalous world of counterfeits, dupes and fakes with Gina Johnson, Chief Legal Officer ...

Kantar BrandZ finds Canada’s Top 40 up 10% to US$211.8B as value banners like Dollarama, Maxi and No Frills surge, with ...

In many ways, brand experts believe, Moti soap was the first to use festive moment marketing in its truest sense. Over the ...

A towering figure in the global advertising industry, Pandey was the Chief Creative Officer Worldwide and Executive Chairman ...

Leading mattress and bedding company, Mouka, has won the prestigious award of 'Outstanding Foam Brand of the Decade' at the ...

A new report from Kantar and StackAdapt is sending a wake-up call to marketers across the Asia-Pacific: the relentless focus ...

Kalyan Jewellers is entering its next growth phase with two key moves — a new regional brand set to launch in 2025 and a lean ...

Sify Infinit Spaces Limited has filed its Draft Red Herring Prospectus with SEBI to raise a Rs 3700 cr IPO for its data ...

Toys R Us has massive expansion plans for this holiday season. 100 days before Christmas, the toy retailer announced that it ...

The beauty conglomerate is reviving a vintage 1905 fragrance to compete in today’s dupe-saturated market and build long-term ...