As festive spending surges on digital platforms, agencies debate whether performance marketing builds lasting brand value or ...

In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...

Exploring the complex, fascinating, scandalous world of counterfeits, dupes and fakes with Gina Johnson, Chief Legal Officer ...

In many ways, brand experts believe, Moti soap was the first to use festive moment marketing in its truest sense. Over the ...

A towering figure in the global advertising industry, Pandey was the Chief Creative Officer Worldwide and Executive Chairman ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.

Leading mattress and bedding company, Mouka, has won the prestigious award of 'Outstanding Foam Brand of the Decade' at the ...

Last month, Indy Clinton opted not just to promote Bouf Haircare but to own it, flipping the conventional influencer playbook ...

Motivate Val Morgan's Avinash Udeshi says that cinema stands ready — as a necessity — for those who want to build a brand ...

A new report from Kantar and StackAdapt is sending a wake-up call to marketers across the Asia-Pacific: the relentless focus ...

C-store retail is at an ‘inflection point,’ and stores are ‘reimagining what matters most to their customers,’ dunnhumby says ...

Discover how brand management strategies enhance perceived product value, foster customer loyalty, and ensure market ...