Your brand lives principally in the minds of your customers and prospects, but that doesn’t mean you can assume their ...

Honor’s focus on high-end devices and technology is expected to continue under Jian Li, who will succeed Zhao as CEO.

For years, Dunzo was considered a verb for hyperlocal deliveries, but today, it’s a mere shell of its former self.

Marketing: Around the world, brands have learnt that revamping their identities without thinking the exercise through can be ...

Salt Brand Solutions announces the appointment of Sagar Mahabaleshwarkar as the new Executive Director. His leadership aims ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

Milo, the food drink from the Nestle Nigeria stable, had only five per cent of the market. Bournvita, older and ...

The specialist investment firm has taken a multimillion-pound stake in Trip, which makes healthy drinks and gummies packed ...

While PE excels at financial and operational restructuring, firms sometimes overlook the strategic imperatives required to ...

The deal valued at 837 million euros will give Kering a cash infusion as it seeks to shore up its balance sheet.

Skky Partners, which plans to invest in up-and-coming consumer brands, has maintained a very low profile, given that its ...

Influencers can build brand equity for others because of the trust they've earned from their audience - anything that jeopardizes that is a lose/lose scenario. Use them as partners: offer early ...