Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the ...
The challenge is building a distinctive and cohesive brand while staying within budget. Thankfully, startups can use ...
Jason’s Deli is stepping into a new era with a refreshed visual identity system and innovative new restaurant design. In ...
Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.
Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...
Dropbox's ambitious new brand guideline site demonstrates that there are creative opportunities to be found in even the most ...