Consumers in China are brand loyal when buying luxury goods, but that's not true for apparel where shoppers are likely to ...

These include higher customer satisfaction, increased average order values, and stronger brand loyalty over the long term. By ...

In a world dominated by fleeting digital interactions, community radio, powered by tools like Commvibe, provides a medium ...

Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

A 75 day extension has been granted by President Donald J. Trump in an executive order for the app TikTok to stay online."it ...

So, can a brand truly be your friend? Perhaps the answer lies not in the brand itself but in how it meets your emotional and ...

An experiential retail strategy aims to enhance the perception of the brand in the customers’ minds. Consider the example of ...

Seatz, the technology company powering travel experiences that inspire loyalty, has just released the third edition of its annual series exploring the dynamics of the U.S. travel loyalty marketplace: ...

Think about the intense loyalty of Apple enthusiasts who wouldn’t dream of switching to Android—or vice versa. It’s almost tribal. Can we really form attachments to brands in ways similar to ...