So, when developing a brand-positioning platform, it is important to understand ... "Cultural branding" and "brand purpose" are two such examples. And although both perspectives can be effective in ...

(Example: Cirque du Soleil) 2. Claim the gold standard: What is collectively understood and accepted to be the "ideal" your category has to offer, and how can your brand claim, utilize, or position ...

Therefore, seeking to position your brand effectively is very critical ... along with practical examples to illustrate the point: Imagine walking into a crowded room and trying to strike up ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...

AUSTIN, Texas, April 17, 2025 /PRNewswire/ -- LumApps, the leading connected employee hub, introduces its new brand identity and positioning, marked by the thought-provoking tagline: "The Bright ...