The company’s first major portfolio expansion is a hydration offering, with plans to enter other categories that connect it ...

In an AI-driven working world, your digital presence and professional identity are crucial. Learn how to build a personal ...

You might also incorporate elements of experiential positioning, or communicating the experiences your brand will facilitate for customers (like living an expensive lifestyle in sleek clothes, for ...

Brand positioning is crucial for luxury brands ... seamless experience. For example, adding personalized touches—like custom packaging or exclusive access to events—can really set a brand ...

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...