We believe Prestige is in fine financial health. At the end of fiscal 2024, the company had roughly $46 million in cash and equivalents with about $1.1 billion in long-term debt. Majority of debt was ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

Now out of bankruptcy, the fast-casual chain is pinning turnaround on a revamped menu, which will soon include new Street ...

In an AI-driven working world, your digital presence and professional identity are crucial. Learn how to build a personal ...

You might also incorporate elements of experiential positioning, or communicating the experiences your brand will facilitate for customers (like living an expensive lifestyle in sleek clothes, for ...

Discover proven strategies to build incredible mobile app branding. Learn expert tips, best practices, and real-world examples from the best apps ... When your current positioning generates ZERO ...

It introduces you to diverse branding and identity contexts, critically addressing sociocultural and historical canons, enabling you to explore and identify your position as a branding practitioner.

Bumble announced today that founder Whitney Wolfe Herd is returning as CEO after stepping down from the position in 2023 ... Notable examples include Jack Dorsey’s return to Twitter and ...

Chief product officer Maxime Bouvat-Merlin will also be leaving his position. Some employees have told me that Bouvat-Merlin shares a significant amount of blame for the brand damage that Sonos ...

The company said the brand refresh "will help Walmart build credibility and connection." HOW WALMART IS WINNING WITH HIGHER-INCOME SHOPPERS "As our customers evolve, we will too," White said.