The 2E G3024B is neither a top-of-the-line model nor a stylish flagship, but a working tool with a specific purpose: to give ...

Workday recently announced its new Contingent Sourcing Agent, combining the power of Workday VNDLY and HiredScore AI. This ...

Office design has moved to the forefront of boardroom conversations. As CEOs sharpen their focus on productivity, innovation, ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate ...

PwC's new brand positioning and identity better reflect how it works today to support clients in unlocking and protecting value. It also ensures that PwC's identity provides the right platform for the ...

JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...

Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company’s channels and platforms, ...

Li Ning has a rock-solid balance sheet. At the end of 2021, the company was sitting at a cash position of CNY 18 billion, with no debt. We think Li Ning's capital structure (100% equity) is on the ...

Brand Positioning and Market Strategies for 2025: Experts Weigh In. Lauren Parker . Wed, Jan 15, 2025, 10:53 AM 7 min read. In the third article in a 2025 Consumer Outlook series, experts offer ...

ABB’s new brand positioning is explained further here: go.abb/outrun ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future.