In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

In today’s complex business landscape, strategic communication and reputation management are not optional—they are critical ...

YouGov is one of the most famous market research firms in the world. Its CMO Mike Woods, though, was aware of the challenges facing the industry and wanted to make sure YouGov was set up to face them ...

Target has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...

An Enterprise Brand and Enterprise Brand Strategy creates a single, universal, brand positioning that clearly and succinctly identifies what the Army stands for, while allowing tailored and ...