In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Ensure your brand positioning and your brand narrative online is an accurate representation to your customers with a ...

Rolex’s commitment to precision and timeless sophistication underscores its position as a Ruler. 3. Activate your archetype in brand strategy. Once an archetype is identified, it should permeate ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

A scattershot approach to PR ultimately wastes resources, sends mixed messages to the market and fails to differentiate you ...

Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

Here are 8 Big Boy principles that small businesses should consider as they strive for long-term business survival: 1: Big Boys Nail Brand Positioning First Defining a positioning strategy is the most ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

We’ve highlighted five events that every multifamily marketer will want to attend this year to enhance their efforts.

Nike made a strategic shift from branding to digital ... Once a competitor takes over a brand’s position, reclaiming it becomes incredibly difficult. He emphasized that messaging should be ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...