The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

Full Color Media is underpinned by a groundbreaking body of custom research on brand building in the era of AI. Conducted with over 10,000 brands and with 5 million data points, the research ...

Revvity, Inc. is set to unveil its groundbreaking new Phenologic.AI™ software at SLAS2025 in San Diego, January 27-29.

Reducing our brand strategy to a brief limits the intelligence of that person working on the project. In our case, whether it's a videographer or someone at the content desk, everyone has met ...

And what’s going on with influencer relations—is that still a viable strategy? (Hint: 100% yes. More on that below.) • Where is your audience? This is Marketing 101. Put your brand wherever ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

Now let us see how consumer behavior analytics helps brands understand and interpret purchasing patterns and develop forecasts and strategies for creating engaging connections with audiences.