The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

Revvity, Inc. is set to unveil its groundbreaking new Phenologic.AI™ software at SLAS2025 in San Diego, January 27-29.

Reducing our brand strategy to a brief limits the intelligence of that person working on the project. In our case, whether it's a videographer or someone at the content desk, everyone has met ...

And what’s going on with influencer relations—is that still a viable strategy? (Hint: 100% yes. More on that below.) • Where is your audience? This is Marketing 101. Put your brand wherever ...

Read along to identify innovative small business branding strategies for the growth of your business. Need help from a creative branding agency? 7 Small Business Branding Strategies for Effective ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

But simply having social media accounts is not enough. It would help if you had an effective social media branding strategy to harness the power of social platforms. This post will provide actionable ...

Now let us see how consumer behavior analytics helps brands understand and interpret purchasing patterns and develop forecasts and strategies for creating engaging connections with audiences.

Nani's character, Arjun Sarkar, exudes grit and intensity, with a serious expression and visible injury on his thumb. The addition of grey hair hints at wisdom and scars from a turbulent past, adding ...

With Netflix reporting a 360% increase in the consumption of Korean dramas in India, the show has become a cultural phenomenon, sparking innovative brand collaborations. Squid Game's influence ...