From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth. The post 5 ways ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Piper Sandler maintained an Overweight rating on Pepsico (NASDAQ:PEP) stock with a steady price target of $171.00. The ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

Danone's shares have fallen by 13% over five years, but the company has improved significantly, increasing revenues and free ...

During what could be a banner year, a focus on generative AI and the convergence of connected TV and retail media key into ...

In a marketplace flooded with choices, failing to hold your audience’s interest means leaving revenue on the table. Customer engagement is all about building ...