Advertising in news is good business, says Mark Penn—contrary to what chief marketing officers have been led to believe.

Many Netflix customers took to X to vent about the subscription service's price hikes in the UK, which have recently been ...

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Billions of people use the Internet every day, and that means it needs to be a significant part of every business’s marketing strategy. The good news is you can read all about the core digital ...

While popping around NYC earlier this week, Reese Witherspoon was photographed carrying a wavy statement bag from one of ...

HanesBrands Inc. disclosed in a regulatory filing Monday it has extended until Nov. 30 a “cooperation agreement” with ...

“That’s like a whole sheep,” she jokes, pulling out what looks like the remains of an entire towel. She inspects the towels ...

During Paris Fashion Week in January 2025, Giorgio Armani introduced its latest campaign titled "That's So Armani.

Understanding user behavior and optimizing your website for a seamless user experience is crucial in the digital age. A web heatmap is one of the most valuable tools for understanding how users ...

That’s why it’s essential to take your time with this step. In this introductory guide, learn the basics of branding, understand the benefits of having a solid brand, get inspired by best-in-class ...

Create diverse, relevant, ethical and socially-aware brands for clients, corporations, communities and cultures. MA Graphic Branding and Identity will help you go beyond visual identity, typographical ...