Experience, Brand Identity Key for Challenged Corsetry Market, Say SIL Exhibitors
Labels showing at the Salon International de la Lingerie in Paris are reinforcing brand DNA and homing in on merchandising to boost sales.
In Defense Of Jaguar’s Radical Rebranding
Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...