What are the brand vibes for 2025? From underconsumption and strategic indulgence to resilience-centering retail and ‘joy ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The music selection is no mere whim of the sales associates that day; it was carefully chosen by a team of experts at Gray V, a global music branding ... Read: Luxury brands’ price hikes have ...

The rising dominance of visual content drives digital marketing strategies through platforms that utilize attention-capturing social media images and captivating blog visuals. The growing business ...

and TikTok allow businesses to connect with customers and shape their brand image like never before. But simply having social media accounts is not enough. It would help if you had an effective social ...

The fashion and apparel industry continues to demonstrate its dominant position in ecommerce. The sector has achieved a ...

Target has created an enduring brand image in just ... in effective branding through simplicity. 10 – Amazon: From A to Z with a Smile At first glance, Amazon's logo appears deceptively simple – just ...

Recent market research by Smithers reveals that the global luxury packaging market is projected to reach $20.1 billion by ...

Dom Leguay, founder and creative director of consultancy Alchimie Paris, hopes her annual publication Resonant will help ...

By strategically aligning with high-profile sporting events like the America’s Cup and collaborating with renowned artists, the brand aims to strengthen its luxury image. Through dynamic ... artistic ...