Labels showing at the Salon International de la Lingerie in Paris are reinforcing brand DNA and homing in on merchandising to boost sales.

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The image in the post shows an assortment of supermarket items, including soft drinks, disinfectant, sugar, and snacks – many of which are Woolworths’ home brand. “Selling all for $9.

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Reducing our brand strategy to a brief limits the intelligence of that person working on the project. In our case, whether it's a videographer or someone at the content desk, everyone has met ...

Peyush Bansal, co-founder and CEO of Lenskart, is a prominent entrepreneur and judge on 'Shark Tank India'. Known for his innovative approach to eyewear retail, he has significantly impacted the ...

PARIS, Jan 16 (Reuters) - Renault's (RENA.PA), opens new tab low-cost brand Dacia will add more electric vehicles in the future, starting with the next Sandero around the end of 2027, brand CEO ...

Jan 16 (Reuters) - European luxury shares soared on Thursday as Cartier ... focus on how much of Richemont's strength is company- and brand-specific, rather than a reflection of a broader ...

We also stopped by Pepcom (an unaffiliated showcase that took place on Jan. 6 ahead of CES) and attended a handful of brand previews ... wellness and luxury home products: think everything from ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...