Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Starbucks CEO Brian Niccol said 30% of the company’s food and beverage items would be eliminated by September as part of its “Back to Starbucks” plan. Starbucks' CEO is shaking up the coffee ...

The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...

Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...

Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics like comparable sales and operating margins. The "Back to Starbucks ...

Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse chain will cut “roughly 30%” of its food and beverage menu items by ...

Chairman and CEO Brian Niccol said Starbucks is planning to cut its food and beverage offerings by 30% over the course of this year to simplify operations and speed service. Starbucks will also ...

Starbucks is planning to trim its menu in a significant way. On Jan. 28, Starbucks CEO Brian Niccol spoke during the company’s first quarter fiscal year 2025 earnings call, revealing that the ...