Shares of coffeehouse chain Starbucks (NASDAQ:SBUX) jumped 6.8% in the morning session after the company reported impressive ...

Niccol joined Starbucks in September and received a $5 million sign-on bonus after his first month with the company. So, the ...

Shares of coffeehouse chain Starbucks (NASDAQ:SBUX) jumped 6.8% in the morning session after the company reported impressive ...

On Tuesday, the coffee chain reported “early progress” on the Back to Starbucks plan. Although same-store sales fell 4% in North America and the U.S., Niccol said non-Starbucks reward member traffic ...

Starbucks is changing a latte. The coffee chain will be cutting “roughly 30%” of food and drink options from its menu by late 2025, CEO Brian Niccol said. The slimmer menu is part of the ...

But CEO Brian Niccol, in his first full breakdown since taking over as CEO in September from Chipotle, spent a good deal of time Tuesday on what he terms, “our brand moment of truth.” Starbucks’ U.S.

Starbucks CEO Brian Niccol said 30% of the company’s food and beverage items would be eliminated by September as part of its “Back to Starbucks” plan. Starbucks' CEO is shaking up the coffee ...

The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...