Starbucks' CEO says letting people order coffee via mobile 'chipped away' at the brand's 'soul'
Starbucks CEO Brian Niccol said mobile ordering "chipped away" at the brand's soul.In a "Rapid Response" interview, he said ...
The Motley Fool4d
Here's Why Brian Niccol's "Back to Starbucks" Plan Is Going Better Than It Seems
Starbucks’ CEO has been hard at work trying to restore the company to growth. The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the ...
People7d
Starbucks Is Trimming 30% of Its Menu
"We have to clear the noise out both in food and beverage menus," CEO Brian Niccol said in a statement shared with PEOPLE Cheng Xin/Getty Starbucks is cutting nearly a third of its menu.
Los Angeles Daily News9d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The changes mark the first major test of whether Chief Executive Officer Brian Niccol can dig the company out of its first ...
AOL7d
Starbucks CEO Brian Niccol still must overcome this ultimate challenge
Call it the "whole paycheck" problem. For Starbucks (SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this ...
Nasdaq4d
Here's Why Brian Niccol's "Back to Starbucks" Plan Is Going Better Than It Seems
Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...