A Party Chic in White: The top trend David's is seeing for bridesmaids dresses is shades of white or ivory, with 30% of ...

Finding great options for your bridal party to wear shouldn’t fill you with dread, or require a trip to a boutique where you may get the hard-sell for a dress your bridesmaids can’t wear again.

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...