When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Learning how to create e-commerce brand awareness for your business is crucial for growth and sustainability. The truth that ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Driving south on Interstate 94—south of Milwaukee, about 10 miles from the Wisconsin-Illinois state line and not far from the ...

One year into Kerry Williams’ role as Sweaty Betty’s first CMO, the activewear brand is releasing its first global brand ...

Gail Hollander discusses the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech.

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

Drew Sanders, founder of The Aware Brand, discusses transforming mental wellness culture and previews the Aware Humans Summit ...

In today’s highly competitive market, small businesses are constantly seeking innovative ways to stand out, build brand awareness, and foster loyalty among customers and employees. While digital marke ...