Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand equity and showing the value of our efforts to stakeholders – especially those in ...
Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...
When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.
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Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance eraThe next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...
In a remarkable shift, Guinness Nigeria Plc has posted an impressive 94% reduction in net loss in the first half of 2025, as outlined in its unaudited financial results. From a staggering net loss of ...
The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...
Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...
Sintex, a Welspun World subsidiary, appoints Sudeep Chawla as Chief Marketing Officer. With a two-decade career in companies ...
As the classic car marque makes its comeback, Gordon Young looks at five more lost brands that went on to enjoy a new lease of life.
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